for immediate release
February 15, 2008
New G-team turns biofuels green into gold.
Thomas Corle has a green vision. As the next new things in biofuels emerge, the former Delta-T marketer sees his new G-team racing around the many speed bumps that currently slow down world biofuels development.
Corle plans to use his talents in marketing and communications, combined with his knowledge of the biofuels industry and world markets, “to make a difference to the planet.” Launching his new group of biofuels consultants gives him a chance to put it all together for clients “who want a faster track in turning biofuels green into gold.”
Corle spent the past decade helping market Delta-T worldwide. Bibb Swain, founder of the Williamsburg, Virginia corporation, says, “Tom’s considerable contributions helped Delta-T to grow to 250 employees with $500 million in annual revenues for 2007.” Once just 32 employees and $2 million in revenues, Delta-T built an international reputation for technological innovation, winning over 150 ethanol and alcohol projects on five continents.
As the company’s marketing communications director, Corle concentrated on “making the brand name Delta-T stand for the most energy-efficient, water-conserving, eco-friendly, and innovative way to make ethanol,” he says. “And by the time the company was sold, that reputation—that brand equity—was of great worth.”
Along the way, Corle says, “I got to know the best and the brightest biofuels experts, from technology researchers to business planners to plant managers. Experts ready to work with me as part of our G-team.”
His G-team is actually two teams that work hand-in-hand to accelerate success in biofuels. First, the marketing team focuses on “building strong bio-brands that can achieve market dominance in the world’s biofuels industry. Second, our development and management team can help investors bring online the greenest and most profitable biodiesel and ethanol projects.”
Corle and his creative marketing partner, Roger Moore, have worked together for nearly 20 years, adding value to business and consumer brands like RCA, DuPont, Armstrong, and Bostonian Shoes, as well as Delta-T.
A vision to turn green businesses into world brands.
“The biggest stumbling block in developing biofuels worldwide is poor communications,” Corle says. “Too many ethanol and biodiesel innovators are talking among themselves, and the conversation is confined to their little corner of the industry. Meanwhile the world’s investment dollars lie outside, and most big investors never hear all that insider conversation.
“Of course, the fossil fuel sellers continue to make big noise, feeding old and distorted data to the old media to try to drown out the voices of the new technologies in both biodiesel and ethanol. No one adequately refutes these erroneous and misleading reports. They’re repeated on network and cable television; they’re published in national newspapers, in business and consumer magazines. No wonder Wall Street looks at biofuels and shrinks back.”
“Good communications, however, can build technology brands strong enough to transcend the outdated reports and distorted data. The most powerful brands will create the paradigm shift needed to sell the world on supporting biofuels.
“I’m ready for that challenge–to sell the next generation of technologies. I’m looking for visionaries who are as driven and committed as I am to a greener future for the planet. Visionaries who also hold high expectations of personal gain.”
A vision to accelerate the growth of bio-businesses.
While expanding the technological conversation and building brands, Corle says the G-team marketers will “work with the planning and operations experts to bring bio-projects online sooner.” To this end, Corle has enlisted “a leading expert on cutting the red tape on government permitting, business planners who knows which technology mix will best meet market demands and how to slice through market barriers, and biorefinery operators who can show the greatest income even in a soft market.
“Gaining government and community support is as vital to a project’s success as the business plan strategy that shows the strongest ROI,” Corle adds. Primary responsibility for that falls on Mary Claire Lanser, who handles public relations on G-team projects. Corle credits her with having “already helped 13 troubled biorefinery projects, worth over $1.5 billion in capital investment.”
Lanser is equally impassioned about the new G-team. “I honestly believe that no team can make your dollars work harder. Or bring more biofuels projects online as soon,” she says.
You can contact with Thomas Corle at 717-626-0557. Or visit the G-team’s website at biopowered.biz.
